Step 1 : Search Engine Optimization - A process that constructs the content, coding, linking and strategy of a website using keywords to gain high rankings in search engines.

Our staff of Search Engine Engineers understands what is required to implement and maintain a long-term positioning approach. Our techniques adhere to the criteria and rules set forth by the search engine algorithms, and at no time will we use techniques that mislead or "trick" the search engines. These tactics often produce short-term solutions, but they will more than likely result in your site being banned from the search engines.

Search Engine Optimization (SEO) is a very dynamic and ever-changing practice. As search engines change their ranking algorithms and new pages are added to the Internet on a daily basis, ongoing maintenance is necessary to provide stability and deep-rooted positioning. Equally important is the understanding of what NOT to do when implementing a successful Search Engine Optimization campaign.


A Few Common SEO Misunderstandings Include:

Guaranteeing a particular #1 ranking in a particular engine. Search engine ranking algorithms are proprietary and complex. SEO professionals have no basis for guaranteeing a specific keyword performance.

At best, software submissions do nothing for premium positions. At worst, they can get your site banned from the search engines.

Our in-depth Search Engine Optimization strategies begin with gaining an understanding of each client's goals and objectives in marketing their web site(s). With that information, we customize a program that will drive qualified traffic to the site with high conversion potential.


How Will Search Engine Optimization Benefit You?

Analysis and consultation on the appropriate keyword phrases to help online marketing for the site.

Analysis of the site content and recommended changes that increase search engine positioning.

Analysis and incorporation of title, description and keyword coding that would maximize search engine positioning.

Development of targeted keyword combinations for the highest possible conversion rate.

Hand submissions of the approved pages to the major Internet search engines and directories that account for 99% of all Internet searches. These include: Yahoo, MSN, AOL Search, Google, DMOZ, Lycos, Alta Vista, Fast/All The Web and Netscape.

Ongoing maintenance, modifications are required by the frequent changes in search engine ranking algorithms and new pages being added to their databases—thus insuring premium search engine optimization and SEO placement.


Monthly Return On Investment Meetings

DeWolf Solutions SEO copywriters are able to design entire websites that are filled with keyword-laced, genuine – or “relevant” word – content in order to give clients more effective search engine placement that is geared toward a relevant, target audience. All of this results in higher site traffic which, in turn, results in more sales.

SEO is a process whereby targeted keywords are embedded into the text of a webpage. The designers of these pages are referred to as SEO copywriters and their specialty is in understanding how to use search engine criteria to ultimate effectiveness. The keywords they choose to place in the text are carefully researched and selected for inclusion because of their frequent recognition, relevancy and use in these search engines. This may all sound confusing, but DeWolf Solutions has the professionals specially trained in the intricacies of making SEO relevant keywords – and your website – work for you. By building a site around these keywords, our SEO copywriters are able to substantially increase more traffic – and more qualified traffic – for our clients’ websites.

Manipulating search engines is no easy task. Search engines are very effectively designed and they search for websites that offer pertinent and genuine content. Flashy sites with special graphics may look spiffy, but search engines do not recognize flashy graphics as being helpful to browsing customers. Another way to put it is that, yes, you surely want an attractive-looking website. This can be accomplished, but why spend loads of money in the “good-lookin’” department if no one is going to see your site because it's not search-engine optimal? A more important point to add: If no one sees your site, what might you then expect in terms of the Return on Investment you made in sending your site out there?

SEO-designed sites are completely designed to offer functional and relevant content for your clients, while also striving to rank high on search engines. These pages, therefore, need to be filled with genuine content of a reasonable length. At DeWolf Solutions, we take the best of both worlds, creating websites that are content-rich with relevancy – and search engine friendly – while still maintaining a very high level of visual appeal to attract potential customers to your site.

If you are interested in learning more about using SEO in your e-commerce website, DeWolf Solutions would be happy to help to discuss your needs, draw up a plan of action and get to work on your project. We guarantee it will be one of the most business-relevant conversations you’ll have about improving the performance characteristics of your website.